The modern business has made technology a great partner in its success. One of the most popular and sought after for this role is the CRM software.
According to the CRM statistics, CRM revenue is expected to be bigger than the $80 billion projected revenue in 2025. Such a performance certainly indicates the readiness of companies to embrace this technology and acknowledge the need for the help of a trustworthy partner.
The name of the game is efficiency and this can never be achieved manually. All the different types of CRM software and their benefits have a place in the maximization of the available resources of the company to get the best results. Let’s see some more reasons you should use your own CRM software for your business today.
1. Putting the Customer Above Everything Else
Businesses are currently experiencing some really challenging times. Getting more customers or keeping the customers they currently have has become difficult.
With this, it’s important to realize that keeping the said customers can only be achieved with the kind of technology that enables them to please such customers effectively. CRM software is an example of that kind of software as it enables your company to leverage your selling, marketing, and invoicing plans for your customers in the most integrated manner.
Having brought out the efficiency of this software in reaching the target customers, it’s also important to note that texting is the next big thing in sales and that CRM would facilitate for the maximization of this trend.
Meanwhile, others choose call center tools to provide another channel where their customers can reach out to them quickly.
As a one-stop shop, everything is well-organized and executed to perfection. From the customer-related operations to their checkouts, everything is oiled to prevent the agitation of the customer and encourage them to give their valuable feedback for the improvement of your business.
And the best part is that in the event that the customer is unsatisfied, you would have the tools to immediately address the situation and prevent it from escalating into a loss for the company.
A sales CRM would enable your sales agent to immediately get hold of all the important data related to the complaint like past purchases and all the related activities that could shed light on the concern of the customer. You can provide immediate solutions to alleviate the stress that the customer has. This is a good reason for the increase of sales by 65% in general with the use of the right CRM, as stated in the 2017 CRM Statistics Show Why It’s a Powerful Marketing Weapon.
2. Optimizing your Strategies
If you are a startup and still figuring out your business, CRM software for small business owners is available to help you build your image in the market and encourage your target customers to turn to you for their needs.
As far as knowing your market is concerned, the CRM software of your choice would give you the valuable data you need to know your customers beyond the figures that they represent. Some examples of customer information include their specific needs and the best time to engage them with your promotions, ultimately leading to the increase of your prospects.
Not only is CRM a reliable tool, but it also allows you to save time that you otherwise would’ve spent on the use of different research methods to best evaluate the organic behavior of your target market.
Gone are the days when double entries and boring automated responses that your customers hate. Aside from getting specific and personalized information, your CRM shall also effectively help you allocate and use your resources with. The accurate data you will gain leaves no room for errors in terms of projections and the actual use of these resources.
Additionally, your different teams are given greater efficiency by some of its really helpful features. With this software, the whole team is given access to all the information needed to properly provide the service their customers need from them. Some good examples of such information are the emails, calendars, and the call details that everyone should be able to easily accessible anytime they are needed. This reassures you that the available information is received by the right person from the team. It allows your team to work seamlessly and achieve the common goals of the different teams together as a successful unit.
According to the State of Sales report, the high-performing sales teams, which represent the top 24% of the 2900 sales professionals surveyed for the report, are 1.5 times more likely to use data-driven insights for their forecasts. This just puts your CRM in the forefront of your operations.
3. Supporting Your Sales People
Tasked with the great responsibility of ringing the sales of the company, your salespeople need all the support they can get to reach their difficult quotas. By knowing their CRM very well and learning how to use it to their advantage, they become equipped with the necessary tools they need to service their customers and bring in the sales for your company.
To support your agents, the CRM system makes it easier for them to close the deal by helping them with the integral practices like cross-selling and upselling. The former is supported by tracking your customers’ previous purchases which enable the system to suggest your new products to the customer or even just to know what are the possible products your customer would probably look for in the future. With the latter, the intelligence drawn from the customers’ purchase is used to get his attention for the other similar products that your company can offer. All the said information is conveniently stored in one centralized database, making it easy for any agent to access the information needed to close the deal.
Invoicing is a part of sales that handles some sensitive data. To stop anyone from extracting them to a third party, most CRM platforms have some basic financial management tools to prevent this from happening. You can also create your own quotes and invoices from the same platform where the order was completed, and automate the related paperwork. These features allow you to streamline the experience of your customers and assure the prompt arrival of your cash.
Now for your monitoring purposes, CRMs can also be depended upon for monitoring the performance of the sales agents. A great benefit of this is the knowledge of agent availability at any given point in time and the ability to pass on to them the inquiries in cases when there is nobody available to answer them. The accessibility of your agents’ schedules also enables you to know who’s doing the best job among them and reward them accordingly.
CRM Partnership for Successful Businesses
Businesses are moving online and more people are finding ways to earn money, like an internet side income, and improve their operations with today’s technology. With that, businesses are also becoming bolder and more open to what technology can do for them. And CRM just paved the path for this partnership to be one of the most valuable solutions your business could ever have.
From enabling you to improve customer experience to streamlining of business processes down to the valuable sales support that it provides, it’s definitely for business owners like you looking to level up your business and embracing the amazing support that technology has to offer.